Check Out The Nike NYC, House Of Innovation 000, At 650 Fifth Avenue And See How It Creates A Dynamic, Fluid Shopping Experience, One Floor At A Time. Nike NYC Opens November 15.
With a name like “House of Innovation 000,” Nike NYC is a call to an origin, a center point for what a flagship store can be for its city. The sheer size of the building proves its power: The six stories (including a below-street-level floor) cover more than 68,000 square feet on the corner of Fifth Avenue and 52nd Street.
Photography: Nike NYC / Writer: Nike Direct Experience